AAPL — Daily Playbook
AAPL is trading at 295.95, holding above both the rising 50-SMA (287.96) and the 200-SMA (267.85), keeping the broader trend structurally bullish with price sitting 10.49% above the long-term average. That said, momentum has cooled: RSI at 48.89 sits squarely in neutral territory, and MACD at 1.33 has crossed below its signal line at 3.72, pointing to a near-term loss of upside thrust even as the longer trend remains intact. Initial support comes in at the 50-SMA near 287.96; a clean break there would open the door toward the 267.85 level marked by the 200-SMA, while overhead resistance is defined by the recent range highs that capped this latest push. The setup is a pullback-to-trend watch — bulls will want to see price stabilize above 287.96 with RSI reclaiming 50 and MACD curling back toward its signal to validate continuation; bears get traction on a daily close beneath the 50-SMA with MACD extending its negative cross. The thesis is wrong on a decisive close below 287.96 that fails to recover quickly, which would shift the tape from "healthy consolidation" to "trend test."